Founded in 1692, Falls Township has a rich history shaped by its proximity to the Delaware River and Philadelphia. From William Penn’s Pennsbury Manor to the steel industry and the rise of Levittown—where homes were built using assembly-line techniques—the township has experienced significant change over the years.
When planning a new municipal center, Falls Township partnered with Cloud Gehshan to create a brand identity, environmental graphics, and wayfinding signage that honor its past while embracing the future. As a key contributor, I played a central role in crafting the brand identity and designing the environmental graphics, which tell the story of the township's journey from history to the promise of tomorrow.
Role
Designer
Designer
Agency
Cloud Gehshan Design
Cloud Gehshan Design
Principal
Matt Cavalier
Matt Cavalier
Design Direction
Kate Otte
Kate Otte
Signage Implementation
Dai hyun Song
Dai hyun Song
Project Timeline (My Contributions)
November 2023 – July 2024
November 2023 – July 2024
Branding
Environmental Graphics
Rendering of wood-stained plaque in the Main Lobby area
Detailed drawing of wood-stained plaque
Rendering of map wall graphic of Falls Township
Detailed drawing of map wall graphic
Detailed drawing of graphic mural
Icons that accompany the environmental graphics
