Opened in October 2022, Frankford Pause Park is a pocket park in Philadelphia’s Frankford neighborhood, developed by the Frankford Community Development Corporation. Located right next to the second-to-last stop on the Market-Frankford Line, the park takes advantage
of its unique location by channeling rainwater from the elevated train structure into a rain garden below.
of its unique location by channeling rainwater from the elevated train structure into a rain garden below.
Building on this green stormwater infrastructure, I designed the park’s interpretive signage
to educate young visitors about water conservation, the water cycle, and its role in nature and daily life. The design features silhouettes of children interacting with water-related elements.
To create these images, my team at Cloud Gehshan, in collaboration with Hinge Collective
and Frankford CDC, hosted a community engagement session where local daycare groups decorated foam-core cutouts and posed for reference photos. While Fairmount Water Works provided the initial copy, I rewrote much of the content to ensure accessibility for young readers.
to educate young visitors about water conservation, the water cycle, and its role in nature and daily life. The design features silhouettes of children interacting with water-related elements.
To create these images, my team at Cloud Gehshan, in collaboration with Hinge Collective
and Frankford CDC, hosted a community engagement session where local daycare groups decorated foam-core cutouts and posed for reference photos. While Fairmount Water Works provided the initial copy, I rewrote much of the content to ensure accessibility for young readers.
Installed at the base of sculptural, climbable benches resembling waves, the signage enhances the park’s role as an engaging and educational community space. Additionally, plans include the construction of a traverse wall featuring graphics that align with the water cycle theme. Stay tuned for updates!
Role
Designer, Co-Copywriter
Designer, Co-Copywriter
Agency
Cloud Gehshan Design,
in collaboration with Hinge Collective
Cloud Gehshan Design,
in collaboration with Hinge Collective
Principal/Design Direction
Matt Cavalier
Matt Cavalier
Co-Copywriter
Ellen Schultz, Fairmount Water Works
Ellen Schultz, Fairmount Water Works
Project Timeline
March 2024 – Present
March 2024 – Present
Installed (Interpretive Signage)
November 2024
November 2024
Photos by Liora Moshman, Matt Cavalier, and Hinge Collective Team
Photos from the community engagement session
Early sketches shown to client
Type study exploring playful sans-serif fonts and color palette inspired by the surrounding environment
