October 2022 marked Alpha Graphic’s 50 years in operation. This called for a celebration, so the creative team decided to create a branded beer label and collateral. The brand’s aesthetic and color palette are reminiscent of 1970’s design, and it embodies a fresh, fun, and youthful tone. The typography represents the values of the company.
Of course, there is no celebration without a party! We collaborated with Union Craft Brewing
to create Brick House Porter, a beautiful full-bodied beer with hints of chocolate, toffee, and caramel. We all gathered at Union Hall to celebrate the company’s success over the past 5 decades.
to create Brick House Porter, a beautiful full-bodied beer with hints of chocolate, toffee, and caramel. We all gathered at Union Hall to celebrate the company’s success over the past 5 decades.
Role
Designer
Designer
Agency
Alpha Graphics, Inc.
Alpha Graphics, Inc.
Design Direction
Kim Loper
Kim Loper
Motion Graphics, Co-Designer
Ashlyn Poole
Ashlyn Poole
Project Timeline
July 2022 – September 2022
July 2022 – September 2022
image by Freepik
Motion graphics by Ashlyn Poole
