October 2022 marked Alpha Graphic’s 50 years in operation. This called for a celebration, so the creative team decided to create a branded beer label and collateral. The brand’s aesthetic and color palette are reminiscent of 1970’s design, and it embodies a fresh, fun, and youthful tone. The typography represents the values of the company.
Of course, there is no celebration without a party! We collaborated with Union Craft Brewing to create Brick House Porter, a beautiful full-bodied beer with hints of chocolate, toffee, and caramel. We all gathered at Union Hall to celebrate the company’s success over the past 5 decades.
Collaborated with Kim Loper and Ashlyn Poole
![](https://cdn.myportfolio.com/edc75930-682a-4714-a4e8-0b0febf8d35b/0fac0159-1149-4b61-8aaf-33191c4141da_rw_3840.png?h=94e7d40efa1cec2f9ef2cc488d7a4be1)
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![](https://cdn.myportfolio.com/edc75930-682a-4714-a4e8-0b0febf8d35b/1d482ebf-fb7b-4d89-b5df-6777c27b8f32_rw_3840.png?h=e828a6fe32de059428c01f976d038846)
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![](https://cdn.myportfolio.com/edc75930-682a-4714-a4e8-0b0febf8d35b/dc2dcebc-6889-4235-af09-e42104cf06d5_rw_3840.png?h=78e6a9ca005eee1cfb5dc452c95e11ba)
image by Freepik
![](https://cdn.myportfolio.com/edc75930-682a-4714-a4e8-0b0febf8d35b/53aae7d7-c71a-4592-b098-c2c7b5f43bbc_rw_1920.gif?h=684bf555a44ed8dd2addbb5bdc721372)
motion graphics by Ashlyn Poole
October 2022 | Alpha Graphics, Inc.