Falls Township Municipal Center

Branding, Environmental Graphics

Founded in 1692, Falls Township has a rich history shaped by its proximity to the Delaware River and Philadelphia. From William Penn’s Pennsbury Manor to the steel industry and the rise of Levittown, where homes were built using assembly-line techniques, the township has experienced significant change over the years.

During the planning of a new municipal center, Falls Township partnered with Cloud Gehshan Design to create a brand identity, environmental graphics, and wayfinding signage that honor its past while embracing the future. As a key contributor, I played a central role in establishing the brand identity and designing the environmental graphics, which communicate the township’s journey from its historical roots to the promise of tomorrow.

Role
Designer (Branding &
Environmental Graphics)

Client
Falls Township Government

Agency
Cloud Gehshan Design

Principal
Matt Cavalier

Design Direction
Kate Otte

Signage Design and Implementation
Dai hyun Song

Project Status
Under Construction

Branding

Logo Concept & Development: Kate Otte | Logo Finalization & Brand Guidelines: Me

The new logo draws inspiration from the original logo and incorporates
the front-facing façade of Pennsbury Manor, William Penn’s historic estate.

Brand Guidelines

Environmental Graphics

Icons that accompany the environmental graphics

Research and inspiration images for the house icons, based on Levitt & Sons homes in Levittown, a planned community in Falls Township and one of the earliest examples of American suburban development.

Reference images used to develop the locations of interest icons,
based on key landmarks throughout Falls Township.

Client-provided historic photographs used as research for the
industry icons, documenting industrial activity in Falls Township.

Rendering of map wall of Falls Township

Detailed drawing of map wall

Rendering of graphic mural

Detailed drawing of graphic mural

Rendering of wood-stained plaque in the Main Lobby area

Detailed drawing of wood-stained plaque

Designed four site-specific interpretive photo walls using client-provided historical photographs. Image selection and grouping were informed by both subject matter and physical location within the building.