Cloud Gehshan Design created an extensive wayfinding signage system and master plan for a prominent diplomatic area and affluent residential district in Saudi Arabia. A key part of this project was the creation of wayfinding maps affixed to the signs, which I was responsible for designing.
To develop these maps, I conducted extensive research on the physical layout of the space by studying the client-provided land-use master plan, satellite imagery and Google Maps. I ensured all content was accurately presented in Arabic by collaborating closely with my design team and the client, using an organized spreadsheet to verify translations. Additionally, I researched the official languages of each country with an embassy, as every embassy had a dedicated sign and placement on the map. I supplemented missing information from incomplete sources, remained mindful of cultural sensitivities, and ensured the maps aligned with the established design language to maintain consistency across the entire signage system.
Role
Designer (Maps)
Designer (Maps)
Agency
Cloud Gehshan Design
Cloud Gehshan Design
Principal
Ian Goldberg
Ian Goldberg
Design Direction
Linzi Eggers Saban
Linzi Eggers Saban
Signage Implementation
Jay Hyun
Dai hyun Song
Eli Schwemler
Jay Hyun
Dai hyun Song
Eli Schwemler
Project Timeline (My Contributions)
January 2024 – August 2024
January 2024 – August 2024
Base Map







Base map progression
Design Language


Map Types


Cultural Walk Map


Plaza/Square Map


Garden Map


Trail Map
Signs designed by Dai hyun Song
Signs designed by Dai hyun Song