The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a federal program that helps low-income pregnant women, infants, and young children access important food and nutrition resources. Each state runs its own WIC program to meet local needs.
Maryland WIC needed a series of educational booklets that would communicate complex nutrition information to diverse audiences, including families with limited health literacy and Spanish speakers. I designed bilingual booklets for each developmental stage covered by the program.
I used WIC's existing brand colors as a foundation, introducing a complementary palette and organic elements to create clear visual distinction between developmental stages. By implementing a mix of WIC’s existing photoshoot library and signature brand illustrations, I maximized the value of their assets while creating a cheerful, approachable aesthetic for young families.
These booklets help communicate important health information to caregivers and families across the state in a way that’s easy to understand, approachable and culturally responsive.
Role
Designer
Designer
Client
Maryland WIC
Maryland WIC
Agency
Alpha Graphics, Inc.
Alpha Graphics, Inc.
Design Direction
Kim Loper
Kim Loper
Project Status
Completed April 2023
Completed April 2023
English Booklets
Spanish Booklets
