The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a federal program that helps low-income pregnant women, infants, and young children access important food and nutrition resources. Each state runs its own WIC program to meet local needs.
For Maryland WIC, I designed a series of booklets that share nutrition information based on each developmental stage covered by the program. Each booklet includes English and Spanish versions, and I used WIC’s brand colors—along with some complementary colors—to create a fun and cheerful feel. The copy was provided in both languages by Maryland WIC.
These booklets help communicate important health information to caregivers and families across the state in a way that’s easy to understand and approachable.
Role
Designer
Designer
Client
Maryland WIC
Maryland WIC
Agency
Alpha Graphics, Inc.
Alpha Graphics, Inc.
Design Direction
Kim Loper
Kim Loper
Project Timeline
June 2022 – April 2023
June 2022 – April 2023
English Booklets
Spanish Booklets
