NaturHue is a fictional company that aims to provide high-quality textile dyes to creatives and the community at large that are non-toxic and eco-friendly. The ingredients and pigments in NaturHue's dyes are sustainably sourced from natural plant and materials. The dyes are entirely non-toxic and is suitable to use for all ages. 
The nature-inspired shapes of NaturHue's identity system and packaging is combined with the concept of the pinwheel design that are frequently found on tie dye shirts. The identity's use of overprinting allows for the maximum variation of hues that are present in the design while using a limited color palette.​​​​​​​
May 2021 | York College of Pennsylvania 

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